Webinar
Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
Tuesday, May 5, 2026
From 11:30 a.m to 1:00 p.m
From One-off Campaigns To a Sustainable Philanthropic Strategy
Major universities and large hospital centers no longer rely solely on one-time major fundraising campaigns. Instead, they have shifted their focus to always-on campaigns.
This new approach makes it possible to:
- Strengthen relationships with donors
- Generate larger and more consistent donations
- Increase the overall impact of fundraising efforts
- Establish a sustainable culture of philanthropy
Why are always-on campaigns a strategic priority today?
Traditional campaigns have a clear beginning and end. Needs, however, are continuous. Always-on campaigns go beyond fixed timelines; they are part of an integrated, long-term strategy that enables organizations to:
- Maintain a consistent level of donor engagement
- Continuously identify and respond to emerging needs
- Structure teams around a long-term vision
- Plan financially for recurring and ongoing costs
On the agenda for your webinar:
- What an always-on campaign truly is
- How it differs from a traditional major fundraising campaign
- The essential conditions for success
- The required strategic planning (teams, board of directors, governance)
- A sustainable donor recognition strategy
- Financial planning (human resources, recognition, external consulting)
- Concrete examples of organizations that have implemented this approach
This webinar is designed for:
- Philanthropy leaders
- Executive leadershipÂ
- University foundations
- Hospital foundations
- Boards of directors
- Large and growing organizations
Save your seat now!
