Webinar
Ongoing campaigns: the strategic lever of large philanthropic organizations
Tuesday, 5 May 2026
From 11:30 a.m to 1:00 p.m
From a logic of one-off campaigns to a sustainable philanthropic strategy
Major universities and large hospital centers no longer rely solely on one-time major fundraising campaigns. They now focus on always-on campaigns.
This new approach to philanthropic strategy makes it possible to:
- Strengthen relationships with donors
- Generate larger donations
- Increase the impact of fundraising efforts
- Establish a sustainable culture of philanthropy
Why are always-on campaigns a strategic priority today?
Traditional campaigns have a beginning and an end. Needs, however, never stop. Always-on campaigns go far beyond duration; they are part of an integrated strategy that makes it possible to:
- Maintain a consistent level of engagement
- Continuously identify emerging needs
- Structure teams around a long-term vision
- Plan financially for recurring costs
On the agenda for your webinar:
- What an always-on campaign truly is
- How it differs from a traditional major fundraising campaign
- The essential conditions for success
- The required strategic planning (teams, board of directors, governance)
- A sustainable donor recognition strategy
- Financial planning (human resources, recognition, external consulting)
- Concrete examples of organizations that have implemented this approach
This webinar is designed for :
- Philanthropy leaders
- Executive leadershipÂ
- University foundations
- Hospital foundations
- Boards of directors
- Large and growing organizations
Save your seat now!
