Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
Summary
Duration:
60 min
Type of content:
Online video
Type:
Webinar
CFRE:
N/A
Price:
79 $ (taxes not included)
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Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
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Description
Major universities and large hospital centers no longer rely solely on one-time major fundraising campaigns. Now, they have shifted their focus to always-on campaigns.
This new approach to philanthropic strategy makes it possible to:
- Strengthen relationships with donors
- Generate larger donations
- Increase the impact of fundraising efforts
- Establish a sustainable culture of philanthropy
Why are always-on campaigns a strategic priority today?
Traditional campaigns have a beginning and an end. Needs, however, never stop. Always-on campaigns go far beyond duration, they are part of an integrated strategy that makes it possible to :
- Maintain a consistent level of engagement
- Continuously identify emerging needs
- Structure teams around a long-term vision
- Plan financially for recurring costs
Goals
- Understand what a continuous campaign really is
- Identify the differences between a continuous campaign and a traditional major campaign
- Learn the essential conditions for success
- Understand the strategic planning required (teams, board of directors, governance)
- Discover how to implement a sustainable donor recognition strategy
- Understand the financial planning required (human resources, recognition, external consulting)
- Be inspired by real examples of organizations that have adopted this approach.
Who is this course for?
- Philanthropy leaders
- Executive leadership
- University foundations
- Hospital foundations
- Boards of directors
- Large and growing organizations
Course Content
Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
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