Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
Summary
Duration:
60 min
Type of content:
Online video
Type:
CFRE:
N/A
Price:
79 $ (taxes not included)
Follow us on Social Media
Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
Current Status
Not Enrolled
Enroll in this course to get access
Price
Free
Get Started
Description
Major universities and large hospital centers no longer rely solely on one-time major fundraising campaigns. Instead, they have shifted their focus to always-on campaigns.
This new approach makes it possible to:
- Strengthen relationships with donors
- Generate larger and more consistent donations
- Increase the overall impact of fundraising efforts
- Establish a sustainable culture of philanthropy
Why are always-on campaigns a strategic priority today?
Traditional campaigns have a clear beginning and end. Needs, however, are continuous. Always-on campaigns go beyond fixed timelines; they are part of an integrated, long-term strategy that enables organizations to:
- Maintain a consistent level of donor engagement
- Continuously identify and respond to emerging needs
- Structure teams around a long-term vision
- Plan financially for recurring and ongoing costs
Goals
- Understand what a continuous campaign really is
- Identify the differences from a traditional major campaign
- Learn the key conditions for success
- Understand the strategic planning required (teams, board of directors, governance)
- Discover how to implement a sustainable recognition strategy
- Understand the financial planning required (human resources, recognition, external consulting)
- Get inspired by real examples of organizations that have adopted this approach
Who is this course for?
- Philanthropy leaders
- Executive leadership
- University foundations
- Hospital foundations
- Boards of directors
- Large and growing organizations
Your speakers, trainers and guests
© 2024 BNP Inspire – No right of reproduction or sharing without authorization.
