Bill 2 fixes an oversight and restores an essential link between gratitude and giving

Adopted by the National Assembly at the end of October 2025, Bill 2—introduced by Minister Christian Dubé—restores the right for healthcare institutions to invite service recipients to support their foundation, unless the individual has expressed refusal.

A simple but powerful provision: it corrects a gap created by the repeal of the Act Respecting Health Services and Social Services, which had removed this possibility.

What does this change in practice?

• Institutions can once again reach out to their users to inform them or invite them to support their foundation.
• All approaches must respect each person’s wishes: if a patient opts out, no solicitation is permitted.
• This reopens a key channel for gratitude-based philanthropy, where the emotional connection is strongest: after care, support, or recovery.
• The measure restores to foundations and institutions the ability to build lasting relationships with patients and their families—rooted in respect, transparency, and trust.

A valuable opportunity for foundations

This change paves the way for more human-centred and better-structured strategies.

Foundations can now:

• Review their communication policies and processes with institutions to ensure clarity and compliance.
• Train administrative teams to explain the approach clearly and to obtain informed, positive consent.
• Adapt their messaging to strengthen philanthropic culture, communicate the concrete impact of gifts, and deepen trust.
• Create recognition pathways and tools—guides, newsletters, video capsules, simplified forms—that elevate and share the patient’s positive experience, supporting a natural understanding of the philanthropic act.

Foundations now hold a precious lever: transforming gratitude into engagement.

But for this measure to reach its full potential, it must rely on clear practices, simple tools, and thoughtful support.

Wondering how to turn this opportunity into impact?

The BNP Inspire team can help you clarify your philanthropic and communication strategies, refine your messaging, and develop simple tools that strengthen trust and make giving easier. Because at the heart of every philanthropic effort lies a relationship to nurture—and that’s exactly where our expertise shines