Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
Summary
Duration:
60 min
Type of content:
Online video
Type:
CFRE:
N/A
Price:
79 $ (taxes not included)
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Continuous Campaigns: The Strategic Advantage of Large Philanthropic Organizations
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Price
$79.00
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Description
Major universities and large hospital centers no longer rely solely on one-time major fundraising campaigns. Instead, they have shifted their focus to always-on campaigns.
This new approach makes it possible to:
- Strengthen relationships with donors
- Generate larger and more consistent donations
- Increase the overall impact of fundraising efforts
- Establish a sustainable culture of philanthropy
Why are always-on campaigns a strategic priority today?
Traditional campaigns have a clear beginning and end. Needs, however, are continuous. Always-on campaigns go beyond fixed timelines; they are part of an integrated, long-term strategy that enables organizations to:
- Maintain a consistent level of donor engagement
- Continuously identify and respond to emerging needs
- Structure teams around a long-term vision
- Plan financially for recurring and ongoing costs
Goals
- Understand what a continuous campaign really is
- Identify the differences from a traditional major campaign
- Learn the key conditions for success
- Understand the strategic planning required (teams, board of directors, governance)
- Discover how to implement a sustainable recognition strategy
- Understand the financial planning required (human resources, recognition, external consulting)
- Get inspired by real examples of organizations that have adopted this approach
Who is this course for?
- Philanthropy leaders
- Executive leadership
- University foundations
- Hospital foundations
- Boards of directors
- Large and growing organizations
Your speakers, trainers and guests
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