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Make your cause shine: develop a memorable brand image!
Benefits for your organization
- Attract new donors with a powerful, captivating image.
- Increase the visibility of your cause and establish an emotional connection with your audience.
- Strengthen your organization’s credibility and reputation.
Why is a brand image essential?
You want to :
- Create a clear identity that reflects your mission and values.
- Increase the visibility of your cause to attract more support.
- Build donor loyalty with campaigns that resonate deeply with them.
A strong, consistent brand image is the key to captivating your audience, building lasting relationships and positioning your organization as a leader in its field.
They Trust Us
Our Offer
A comprehensive strategy to enhance your cause
With our support, we help you to :
- Analyze your current communications: Identify your strengths and opportunities for improvement.
- Create a customized branding strategy: Develop a communications tone, a clear mission and a coherent positioning.
- Design impactful visual elements: Creation or modernization of your logo, color palette, typography and other media.
- Deploy your new identity: Integrate it into your campaigns, communications and interactions with your community.
Benefits
Les résultats pour votre organisation
- Increased visibility thanks to a strong, captivating identity.
- Better emotional connection with your audience, strengthening donor loyalty.
- Optimized fundraising campaigns, attracting new contributions.
- Enhanced reputation in your industry and among your stakeholders.
Process
Four steps to a successful branding strategy
Phases
01
Analysis and evaluation
- Review of your current communications and positioning.
- Identify strengths and opportunities.
02
Strategy development
- Creation of a coherent mission, communication tone and positioning.
- Targeted recommendations to align your image with your objectives.
03
Creation of visual elements
- Design or modernize your logo, color palette, typography and other visual elements.
04
Implementation and follow-up
- Integration of new elements into your communications.
- Performance monitoring and adjustments if necessary.
Results and Deliverables
What you get
- A captivating and memorable visual identity.
- Strategic positioning aligned with your mission.
- Consistent visual supports for all your communications.
- Recommendations to maximize the impact of your brand image.
FAQ
Frequently asked questions
Why do I need a brand image for my organization?
To increase the visibility of your organization and fundraising campaigns, attract and retain donors, and better support your community.
How long does it take to create and deploy a new brand image?
There are several stages to the process, which can vary according to your organization’s specific needs. Generally speaking. It takes between 3 and 6 months (link to Branding podcast)
What elements does a brand image include?
Logo, color palette, typography, communication tone and visual supports.
How will branding impact my fundraising campaigns?
It will increase their visibility, highlight unique campaign concepts, play on the experience, attract more slight unique campaign messaging, convey the need, and attract more support for better overall results.
Is this service relevant to a well-established organization?
Yes, even established organizations benefit from updated branding to stay relevant and competitive. What’s more, a specific brand image can be implemented during a specific fund-raising campaign to develop a unique concept and amplify the emotional appeal.
Take action
Ready to transform your image?
With our support, create a strong, coherent brand image that reflects your mission and amplifies your impact.